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May 18, 2022

ProductLead innovative marketing platform for creative automation, to receive 600.000 Euros funding

Romanian based ProductLead, the innovative integrated digital platform for marketing content creation receives 600.000 Euros funding for further development and expansion across European markets. The financing was coordinated by Sparking Capital, as Lead Investor, in partnership with Eleven Ventures (Bulgaria) and Founders Bridge (Sweden) investment funds.

The ProductLead mission is to democratize access to content creation at scale through social data analytics, automation, and integrations.

Mihai Bocai (photo L), CEO ProductLead: “We are very excited by the success of this round of investment, which will allow us to speed up our growth. We put a lot of passion and effort to ensure high quality services to our clients, helping them scale their digital content quickly, ensuring high-volume, high-quality creative production with the use of technology and automation. Our business objectives focus on growth and partnerships, on-boarding customers across key industries and geographies, giving us the grip we need to strengthen our value proposition for Series A.”

The ProductLead’s target is to grow its team and gradually win foreign markets, especially CEE, DACH, and Nordics. Furthermore, ProductLead wants to strengthen a set of strategic partnerships with major players in ecommerce, marketplace, and tech marketing tools.

Vlad Panait, Managing Partner at Sparking Capital: “This is the second round of investment we carried out for ProductLead and we are very glad that Eleven Ventures and Founders Bridge investment funds  joined forces with us to contribute to the European expansion of ProductLead. Our strategy is to support and help innovative start-ups and products to scale at international level. Besides the financial investment, we contribute with expertise, mentoring, and networking to accelerate the development of the companies in which we invest”.

The technology empowers any marketeer to develop efficient creatives, 10x faster and at 1/10 of the cost by providing a powerful creatives automation engine that leverages eCommerce assets, influencer generated content and brand assets at scale. ProductLead is already a Facebook, TikTok and VTEX partner.

Hristo Hristov, Venture Partner at Eleven Ventures: “The number one reason we invest is always the team. Mihai and Alexander are serial entrepreneurs with a heavy background in social commerce and constantly on the look to improve themselves. But apart from the obvious they are trying to solve a very big problem. Digital advertising has exploded over the last ten years and has grown to an extent where bots are bidding against other bots to capture the relevant audience. However, something that has not changed and is still done in the majority by humans are the creatives one has to put in the advertising platforms. We are very happy to be coinvesting in ProductLead together with Sparking Capital and Founders Bridge.”

Liviu Munteanu, General Partner, Founders Bridge:The company that Mihai and his amazing team have created is a perfect match for our vision of investing in local start-ups to help them expand internationally. Moreover, having on board three VC funds from three different countries validates our strong belief that ProductLead is a globally scalable company. This is a great moment for the Romanian start-up ecosystem as a whole, and we are confident that ProductLead is firmly on its way to a resounding Series A round in the near future.

The legal assistance of the transaction was provided by Boanță Gîdei & Associates, Kinstellar and Dimitrova, Staykova & Partners for the Investors while ProductLead’s team was advised by BPV Grigorescu Stefanica’s team lead by Managing Partner Catalin Grigorescu.


bpv GRIGORESCU STEFANICA advised the founders of PRODUCT LEAD in a EUR600K financing round


bpv GRIGORESCU STEFANICA advised the founders of Product Lead in connection with a new financing round of EUR 600,000 led by existing investor Sparking Capital with participation from Eleven VC (Bulgaria) and Founders Bridge (Sweden).

Product Lead is a Creative as a Service platform developed by the Romanian-based company, Techinfluence, under the leadership of Mihai Bocai (Founder and CEO), Alexander Stoica- Marcu (CXO), Marius Ciubotariu (CTO) and Sorin Amzu (CMO). The platform delivers a smart, seamless, streamlined and connected flow helping marketing teams to tackle more work at a lower cost and in less time.

Catalin Grigorescu, Managing Partner and Head of Technology Practice, led the legal  team, including associate Tania Hotca and other lawyers from the firm’s corporate, IP and tax practices.

Mihai Bocai commented: “If you want to go fast, go alone. If you want to go far, go together. Building a great tech company and doing good deals all along cannot be achieved without valuable advice and the best legal practices at all stages of your business. In Catalin and his team, we have found outstanding support and have developed a type of relationship that every tech start-up should build from a very early stage.”

Catalin Grigorescu added: „We have been working with Mihai and his team for a long time, and we are amazed about the development of their venture. Working for founders is one of the most enriching experiences a transactional lawyer can have, professionally and personally. We will continue to use the expertise of our tier#1 practice in technology transactions to support founders, in a no-nonsense manner, to strike balanced deals with their investors and other business partners.”

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