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January 28, 2023

EU Startup Summit. Action Plan to Make Europe the new Global Powerhouse for Startups

The initiative aims to increase the number of unicorns tenfold in Europe over the next ten years.


On Monday May 10th  leading independent startups ecosystem leaders from across the 27 member states presented the Commissioner Mariya Gabriel their “Action Plan to Make Europe the new Global Powerhouse for Startups“. The initiative, supported by 27 national EU startup organisations, aims to increase the number of unicorns (privately owned companies valued at over $1 billion) tenfold in Europe over the next ten years. Commissioner Mariya Gabriel is responsible for Innovation, Research, Culture, Education and Youth in the EU. The initiative also represents a strengthening of relations between the startup sector and the European Commission.

 Romanian start-ups are represented in EU27 by Romanian Tech Startups Association (ROTSA), non-governmental organisation actively involved in initiating projects for the development, growth, and support of the national start-ups ecosystem, internationally scalable.


Currently, EU27 boasts more than 80.000 startups, of which 51 are unicorns. The investments raised by European startups totalled 41 billion US dollars in 2020, up from 36,6 billion US dollars in 2019.  It has been reported that during Q1 2021 27 innovative European companies got a valuation of more than 1 billion US dollars, based on their latest funding round. At first glance, this is very positive news. However, a closer look reveals that only 7 of them are indeed present in the EU27 and committed to remain there after the funding round, which paints a much bleaker picture. In the same period, the US produced 67 new unicorns.

“There is no reason why Europe could not outperform the US and China with respect to unicorn creation. I strongly believe we can and should increase the number of unicorns tenfold in ten years’ time. Just look at Estonia, they are already doing it!,” stated Peter Vesterbacka, FinEst Bay Area.

“We are happy that Romania is an active part of this initiative, that aims at generating European policies from the European Commission towards the member states. It’s a project that reconfirms the interest of the European institutions towards the growth of competitivity in EU, including by increasing the budgets allocated to tech startups. What we, ROTSA, particularly want is to generate a model to support the tech start-ups from the very beginning through incubation programs – early stage investments – acceleration, that is functional and performant and that can be implemented at national level. This initiative is also a validation of Romania’s incontestable potential in this area”, stated Cristian Dascălu, ROTSA Chairman.

The EU27 initiative includes a list of recommendations covering key areas including education, talent, diversity, tax incentives, stock options, and public procurement. The aim of the group is to provide feedback to the European Commission on how it can further support and promote European start-ups ecosystems and increase employment, innovation and exports across the EU over the next decade.

“We have excellent startup best practices in different regions of Europe. We need the EC to partner with us in scaling them at the European level. We need European Innovation Cohesion” said Markéta Přenosilová, CzechInvest.

 The Summit with Commissioner Gabriel is viewed as critical to achieving the group’s ambition to make Europe the leading global innovation powerhouse, and to increase the number of ‘unicorns’ in the EU tenfold over the next decade.

Speaking ahead of the meeting, Commissioner Gabriel said “I am convinced that if the ecosystem leaders and the political leaders work together we can build a true Pan-EU Innovation Ecosystem that will help the new generation of innovators and entrepreneurs to scale up and become tech champions to help Europe in a greener and digital covid recovery”.

This day marks the first step of a long-lasting partnership as Commissioner Gabriel and the startup ecosystem leaders have committed to meet and measure progress every 6 months.


About the proposed themes and associated actions:


Theme 1: Definitions and data

To correctly assess the growth of startups and to strengthen the EU startup ecosystem, it is important there are agreed definitions of relevant groups within the sector, the growth of which can be tracked over time using data collected from each member state.

Associated actions: common definition of key terms, setting up a Pan European data taxonomy, data collection measures, and improved provision of open data by public authorities.


Theme 2: Talent

A vibrant startup ecosystem needs a copious source of talented individuals. Therefore talent has to be fostered at all ages and for all genders without discrimination, so as to ensure startup founders in the EU are ready for the challenges of tomorrow.


Associated actions: Entrepreneurship education for children/youngsters, encouraging university students to start a business, supporting female entrepreneurs, supporting communities of female entrepreneurs, fostering the creation of creative spaces/fablabs, and ensuring equal innovation opportunities wherever one is based.


Theme 3: Ecosystems

Startups are embedded in a system with interdependent organisations and participants including universities, governments, funding organisations, support organisations (like incubators, accelerators, co-working spaces etc.), research organisations, service providers (e.g., legal and financial services) and large corporations. This last category includes large international tech companies that bring a different quality to the ecosystem than traditional corporations. They attract the best IT talent, bring professionalism, create employment opportunities for “failed” startup founders and are often a source of new startups.

It is of paramount importance to foster collaboration between these actors to create synergies. Strong ecosystems and strong startups go hand in hand.


Associated actions: The adoption by the EU of a startup friendly public procurement policy with a proportion of the EU’s procurement budget dedicated to goods and services provided by EU startups (public procurement represents 18% of European GDP,  it has to be ensured that this important source of money is also used to purchase goods and services from startups based in the EU), fostering open innovation, fostering the deep tech approach in entrepreneurship (e.g., spin-off programmes), co-creating flagship projects connecting startup ecosystem players to address Europe’s challenges (e.g., climate, mobility), and facilitating  cross-border investment.


Theme 4: Policy advising to Member States

There is a strong need for coherence in policy making on startups at EU level. Thus the European Commission should provide Member States with tailored support on the implementation of startup-friendly policies. Also, the Commission should lead by example and present a coordinated Startup policy across DG Grow, DG RTDI, DG CNECT, DG DIGIT, FISMA, COMP, etc., integrated into the Green Deal and the Digitisation strategy.


Associated actions: tax incentives for growth, ending tax bias favouring debt over equity, better treatment employee stock options (ESOP), implementing a pan-European Startup Visa (“Startup Green Card”), and addressing current weaknesses in corporate law with respect to insolvency and restart (insolvency laws now entangle founders for years, preventing them from moving on to the next business venture).


 About the independent group of startup ecosystem leaders


The independent group of startup ecosystem leaders, first called upon by Commissioner Gabriel to give voice to the innovation ecosystems in the making of future EU Innovation Policy, consists of: Carlos Mateo (Asociacion Startups), Markus Raunig (AustrianStartups), Charlotte Greant (Startups.be), Dimitar Vasilev (Bulgarian Business Forums), Hajdi Cenan (Croatian AI Association), Stavriana A. Kofteros  (Startup Cyprus), Markéta Přenosilová (CzechInvest), Tomas Mathiesen (Danish Startup Group), Matej Rus (Startup:Slovenia), Maarika Truu and Eve Peeterson (Startup Estonia), Peter Vesterbacka (FinEst Bay Area), Nicolas Brien (France Digitale), Christian Miele (Deutsche Startups), Panos Zamanis (Hellenic Startup Association), Csongor Biás (Startup Hungary), Martina Fitzgerald (Scale Ireland), Giorgio Ciron (InnovUp), Olga Barreto Goncalves (Latvian Startup Association StartinLV), Roberta Rudokiene (Startup Lithuania), Elodie Trojanowski (Fédération Luxembourgeoise des Startups),  Simon Azzopardi (Silicon Valletta), Tomasz Snazyk (Startup Poland), Simon Schaefer (Startup Portugal), Cristian Dascalu (Romanian Tech Startups Association), Michal Kardos (Slovak Alliance for Innovation Economy), Arash Sangari (Swedish Agency for Economic and Regional Growth) and Constantijn van Oranje (Special Envoy at Techleap.nl). Jan Bormans is performing the secretariat functions for the group.




Romanian Tech Startups Association is a non-profit organization that aims at promoting, supporting, and representing the interest of tech start-ups in Romania. In collaboration with the main actors of the national start-ups ecosystem, ROTSA maps the Romanian tech start-ups to generate data related to the current state and the evolution of tech start-up companies. ROTSA vision is the development and the support of the tech startup ecosystem, at the same time acting as a connector between the main actors and a connection with other international ecosystems.

The association’s objectives are: promoting the professional, economic and social interests of tech start-ups in Romania; promoting the tech start-ups at the European level by affiliation to European networks and partnerships; the development of a tested incubation model that can be replicated at the local level; facilitating the dialogue between the tech start-ups and investors – public or private, to ensure the definition and the understanding of the financing need.


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