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September 24, 2021

Pi2 PR is the communication agency for fashion brand Born2be in Romania

Communication agency Pi2 PR expands its customer portfolio with Born2Be, one of the largest online fashion brands in Poland, part of Aza Group. Launched in 2012, the online store has grown rapidly, reaching 3 million users per month traffic.

Pi2 PR was designated the communication agency on the Romanian market, following a rigorous selection process, which began in the first months of the year. The Agency will be responsible for increasing the reputation of the Born2Be brand and will implement the communication strategy that includes both influencer and media relations activities.

The online retail area, including fashion, has had the most to gain in the last year. Even less responsive people have changed their shopping behavior, and going to the mall has moved into the digital environment. Having a rich background in the retail area, we enjoyed it when we received the proposal to participate in the pitch organized by Born2Be. Together we want to increase the brand’s notoriety so that products in the online store be among the preferences of Romanian consumers,” said Mirela Pitu, Managing Director Pi2 PR.

“Romania is an important market for us, being the second country in the region to expand. The feedback we have so far is encouraging and the objectives for the first year of local operations are very ambitious. We wanted a partner who understands our brand values and customer typology. In Pi2 PR team, we found the same strategic vision and desire to communicate Born2Be messages and products as creatively as possible,” added Daniel Duniak, development director of AZA Group.


About Pi2 PR


Pi2 PR has extensive expertise in corporate and marketing communication. With over 13 years of experience in the Romanian market, it offers integrated consulting, marketing, PR, and social media services. Over time, it has built a reputation for providing customers with the best results-oriented strategic communication ideas for clients in the fintech-banking, real estate & construction, medical & pharma, retail, technology, and industry. Pi2 PR is awarded nationally and internationally for Corporate Communication, Digital PR and Social Media services. These include the European Excellence Awards, Digital Communication Awards, WebIT and the Romanian PR Awards.


About Born2Be


Born2be, part of Aza Group, is one of the largest online fashion brands, present on the Polish market since 2012. The online store offers buyers a wide selection of products for women, men and children, in an extremely attractive price segment.  The store has grown at an accelerated pace, over the past 7 years, being visited monthly by nearly 3 million users.

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