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February 8, 2023

The meal replacement shake Herbalife Nutrition Formula 1 with fine chocolate flavor was awarded “Voted Product of the Year 2021”

Formula 1  smooth chocolate flavor, one of the most appreciated Herbalife Nutrition shakes, is winner of the “Voted Product of the Year 2021” award in the category “Nutrition – meal replacement” after participating in the competition “Voted Product of the Year 2021 – For Innovation”, based on a market study carried out on a total sample of at least 4.000 consumers.

“This award is a recognition and proves once again that Herbalife Nutrition means nutrition backed by science, from the highest quality raw materials to rigorously tested and approved products by renowned researchers, nutritionists and doctors. Formula 1 smooth chocolate flavor is one of the best-selling shakes in our portfolio. Eating habits are directly related to lifestyle, and Romanians, especially millennial generation, understood how important it is to have a healthy lifestyle and started to practice it more and more. We understand the needs of consumers and try to respond as best we can to them – we’re providing products with 100% vegan ingredients, allergen-free products, products based on organic ingredients, innovative products and the list goes on, “said Romeo Căzănescu, Country Director Herbalife Nutrition Romania, Moldova, Hungary and Bulgaria.

Formula 1 with a fine chocolate flavor is a vegan meal replacement shake. It is rich in protein, which helps maintain and increase muscle mass and also contains a balance of vitamins and minerals plus healthy fats. It does not contain gluten, lactose, artificial colors or flavors. It is a healthy alternative to a high-calorie breakfast, lunch or dinner. For more details about the product, visit www.herbalife.ro .

The competition, organized between March 24 and April 16, 2021 by POY Bucharest, the holder of the “Voted Product of the Year®” license in Romania, targeted 23 categories and was based on an online market study conducted by Exact Business Solutions on a total sample of 4,269 Romanian consumers, aged between 18-65 years, from urban areas, internet users. The maximum sampling error is +/- 1.5%. In the category “Nutrition – Meal replacement” the sample was 501 respondents, and the maximum sampling error is +/- 4.4%. The evaluation criteria were innovation, attractiveness, purchase intention. The evaluation criteria did not consider the quality, composition, availability, or other characteristics of the product other than those indicated above. The winning products were voted by consumers from similar products in the category.


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