Harmen Silver, a hospitality manager with more than 20 years of international experience in the industry, has been appointed General Manager of Marmorosch Bucharest, Autograph Collection, the largest investment of the Lithuanian Apex Alliance group in Romania.
“This is a wonderful project to embark on. The city of Bucharest is an undiscovered gem, with great potential for hotels rich in character, architecture, and unexpected back-stories, like ours. With the addition of Marmorosch Bucharest to Apex Alliance’s portfolio, a stunning 5-star property in the heart of the Old Town, we can offer our guests a well-rounded portfolio of hotels to choose from. Considering this, with the support of my team, I will strive to put Marmorosch at the top of local destinations list, as it deserves”, said Harmen Silver, General Manager of Marmorosch Bucharest, Autograph Collection.
Following the upcoming opening this summer, Harmen Silver will oversee the overall operations and development plans for the first Romanian hotel that joined the Autograph Collection Hotels brand, created by Marriott International for modern travellers and guests, who seek immersive experiences.
As part of the business plans and strategy of Apex Alliance newest project, Silver will position the hotel as the leading five-star hotel in the city, with distinctive destination restaurants and bars, with features inspired by the banking history of the building. For 2022, the hotel looks to achieve an average occupancy rate of +70%.
Prior to joining the Marmorosch Bucharest journey, Harmen Silver has managed Château St. Gerlach – a Relais & Châteaux hotel in Valkenburg, the Netherlands. His international career has taken him from Amsterdam (Sofitel Legend the Grand Amsterdam) to London (London Hilton on Park Lane), to Berlin (Waldorf Astoria Berlin) and now to Bucharest, working only in five-star luxury hotels, all of them with Michelin starred restaurants.
“We are delighted to welcome such an experienced hotelier as Harmen to the Apex Alliance family. We are confident that, together with his team, he will provide the guests with a world class experience, which is a factor everyone in the city can be proud of. We firmly believe that hotels act as ambassadors to any destination, and by default, when receiving excellent service in any of our five properties, the destination becomes more attractive for future visitors and of course foreign investment into the country. We are committed to this cause in our endeavour to contribute to the economic growth and success of Romania”, said Gerhard Erasmus, CEO of Apex Alliance Hotel Management.
Marmorosch Bucharest has a total of 217 rooms, split between Silver and Gold rooms, with the addition of Heritage suites, Platinum suites, and the spectacular Marmorosch Palace suite. Considering normal working conditions, in non-pandemic times, the hotel will have a staff of 110 people.
About Apex Alliance Hotel Management
Apex Alliance Hotel Management is an independent Lithuanian operator focusing on establishing and developing longstanding partnerships with institutional investors, property owners or private equity funds while providing the management services to their existing or future hotels. The company operates five hotels in Bucharest, with a total capacity of more than 1.000 rooms. These include Hilton Garden Inn Bucharest Old Town, Hilton Garden Inn Bucharest Airport, Courtyard Bucharest Floreasca, Moxy Bucharest Old Town and The Marmorosch Bucharest. In Romania, so far, the group has invested around EUR 120 million.