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October 4, 2022

Stailer, the platform that digitizes beauty salon appointments, raises a pre-seed investment of 500,000 euros and is accelerating growth nationwide

The Romanian start-up Stailer.ro, the online booking platform for beauty salons, launched by entrepreneur Andrei Ursachi, raises a pre-seed investment worth 500,000 euros from a group of angel investors in a financing round led by Cosmin Țîrvuloiu, serial entrepreneur and investor in tech projects.

Following the investment, Stailer became a company valued at 5 million euros. Bogdan Herea (CEO Pitech Plus), Lorand Soares Szasz (founder of Uprizers), Radu Axinte (entrepreneur and specialist in business growth), Eugen Șotropa (founder of e-advertising ), and Cătălin Briciu (co-founder of Linnify Ventures) are the investors who also participated in the new round of financing.

“I view a fantastic opportunity in digitizing the beauty industry in Romania and globally. Stylists and salons now need new consumers more than ever, while users need a simple, fast and reliable way to schedule access to beauty services. I hold that Stailer does this best and, for the first time, we managed to bring in our entrepreneurial project talented and hardworking people, plus investors and advisors with colossal business experience “, said Andrei Ursachi (photo), CEO and co-founder of Stailer.

Following the new financing, Stailer will accelerate its development plans in Romania and the region. Thus, the company aims to improve technology, expand nationwide and increase investment in marketing. Thus, the improvement of the technology in the Stailer application and the addition of several new functions requested by consumers and beauty professionals will be achieved by expanding the team of programmers with React Native specialists. Stailer will also be available in 5 other cities by the end of August: Brașov, Constanța, Pitești, Ploiești, and Sibiu, after currently being active in Bucharest and Cluj. At this time, the registration of salons in the five new cities is taking place on the platform. In addition, the new investment will stimulate the continued growth of marketing efforts to accelerate the digitalization of the beauty industry.


“We live in the age of speed and digitalization. Covid-19 has accelerated these trends, and users want to access reliable services recommended by other users with just a few clicks. Stailer is the perfect bridge between users who want a reliable service and thousands of salons and stylists from all over Romania “, said the entrepreneur and investor Bogdan Herea, who also became Stailer’s advisor.


“When I saw the business model and the Stailer vision, I immediately decided to join the team as an investor and advisor. The digitalization of the beauty industry is an unavoidable process. The salons that want to prosper in the coming years will take advantage of this new promotion channel offered by Stailer “, said Lorand Soares Szasz, entrepreneur and investor.


“If I learned something in my 20 years of business, collaborating with large companies, I can say without hesitation that the performance is given by the management and operations teams. Only in companies with turnovers of hundreds of millions, I met a group like the Stailer team. We are together with people who have already performed in the management, marketing, IT, and finance. The road from vision to execution and implementation is extremely short in the Stailer project. Efficiency, effectiveness, and ethics are the words that best describe what is happening now at Stailer. And this is just the beginning “, said Radu Axinte, investor and advisor of Stailer.

The other three founders of Stailer are Attila Gere (CTO within the company), Bogdan Clipici (Chief Sales Officer), and Naliciadji Vladislav (Chief Product Officer).

Currently, the Stailer platform offers users access to over 300 salons and 1500 stylists, and also over 100 reservations are made every day. In terms of the number of users, Stailer’s goal is to reach a network of 1,000 salons and 5,000 stylists by the end of 2021. In addition, as part of new investments in technology, Stailer will launch a consumer app for Android and iOS. The first commercial version, with new enhancements and features, will be released in August.




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