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September 28, 2021
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Vodafone takes digital entertainment to the next level by launching Hit Play, the 100% digital music show

  • Hit Play aims to find the next digital music star in Romania offering the contestants the possibility to freely express and sing on the online stage of the music show
  • Olivia Addams, Speak and Marius Moga are the jurors and Emma Stefan is the host of this unique music show
  • Hit Play democratizes access for teenagers and not only to the digital stage where they will have the freedom to express themselves through music

Vodafone launches Hit Play, the first 100% digital music show in Romania. Olivia Addams, Speak and Marius Moga are the jurors of the show and, together with the host, Emma Stefan, are starting a fabulous and exciting online journey to discover the next digital star of Romania who will be rewarded with a single composed and produced by Marius Moga and 25,000 euros. Vodafone Romania will also support the music video and the necessary promotion to become a hit hummed by the whole country, a press release issued by the company informs.

Vodafone’s purpose to connect for a better future and to drive a positive change for the society is highlighted also by launching Hit Play which is an extraordinary opportunity for teenagers and not only to fulfil their dreams. Hit Play is the first show in Romania that integrates all the components of a traditional talent show while upgrading and reinventing it for digital through interactivity. Vodafone’s show mission is to be the talent show that revolutionizes the category and democratizes our innate drive to follow our dreams by offering a digital stage accessible to anyone, from anywhere and by giving power to the audience to decide every next step. Now, participants have the chance and freedom to express themselves however they want and to sing their favourite songs in their own manner. Contestants can access on  www.hitplay.vodafone.ro an extensive playlist of songs from which to choose what suits them best in the battle for the grand prize.

Anybody aged at least 14 years is welcomed to enter the competition by uploading their video audition on Instagram using #HitPlayVodafone.

“At Vodafone, we strive to build a digital and inclusive society and now, by using our technology and creativity, we open a new path in terms of entertainment. By launching Hit Play, we open a unique digital stage for every music passionate who wants to assert himself and follow his dream. I invite you to be part of this original show and to discover together the future great singer from Romania chosen by the public vote”, stated Nedim Baytorun, Consumer Business Director, Vodafone Romania.

After the three weeks of registration, there will be two weeks of preselection during which the jurors will make a first selection of the best registrations. It is then up to the public to vote their favourite contestants during each stage that will follow: Live auditions on Instagram, the Digital Challenges and the Grand Finale, all of which will put to test the contestants’ musical skills and stage presence.

The Grand Finale is scheduled to take place this autumn and will be livestreamed on hitplay.vodafone.ro. The top 3 contestants will be battling for the public’s vote and for the big prize: 25.000 euros and a song produced and composed by Marius Moga.

The show will be aired on Instagram and every Friday the public will have the opportunity to vote their favourite singers on hitplay.vodafone.ro. Each Sunday, people are invited to watch the Instagram live streams announcing the contestants that will go forward in the competition.

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