EDITORIALOP-EDOPINIONPOINTS OF VIEW

EY study: Decoding the digital home-physical retail remains essential for many consumers, despite accelerating digitization

41% of survey respondents prefer to buy a smart home device in a physical store Under 35-year-olds more likely to favor in-store purchases than older consumers Low confidence in digital support tools; call centers preferred contact method   If you want to read the entire content, you need a subscription...

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