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August 15, 2022
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Nestlé raises the bar in coffee roasting, in Romania, by launching ROASTELIER™ by NESCAFÉ® – a complete coffee roasting solution for out of home consumption

ROASTELIER™ by NESCAFÉ® supports the cafés and local entrepreneurs to create their own crafted coffee in their locations.

ROASTELIER™ by NESCAFÉ®, the most recent coffee roasting solution within Nestlé Professional – Nestlé’s Out of Home division, is now available in Romania as well. ROASTELIER™ by NESCAFÉ® simplifies the art of roasting coffee and makes it more accessible – thanks to the integration of INTELLIRoast ™ technology with a patented coffee roasting and filtering system.

“After the ROASTELIER™ launches in Greece, Japan, Italy or the Nordic countries, we are now bringing this solution to Romania as well. In recent years, we have seen an increase in the coffee market and we want to make it more accessible for both entrepreneurs and their customers, so that they are able to enjoy a premium cup of coffee in their favourite coffee shop. We want ROASTELIER™ by NESCAFÉ® to become the next step in the field of coffee for those who want to make the transition from a simple coffee shop to a fully integrated roastery and to diversify their sources of income. We are convinced that our expertise and their passion will result in the best quality coffee blends and thus we will contribute together to the development of this segment” said Ovidiu Tunaru, Business Executive Officer Nestle Professional – Romania, Bulgaria and Adriatic.

Through this solution, consumers can access a range of top-grade arabica coffees sourced from select coffee-growing regions from around the world, obtained in a sustainable way. The Colombia and Brazil assortments can be used as single-origin coffees, but they can also be customized to create a unique blend for each consumer. Also, the packaging of the final product can be customized with the branding elements specific to each coffee shop.

In addition, our customers have access to a state-of-the-art coffee roaster that is based on INTELLIRoast™ technology. It combines the benefits of fluid bed roasting with the use of patented intuitive software and a waste management system, designed to achieve consistent results in roasting coffee.

In addition, users will benefit from ROASTELIER™ by NESCAFÉ® experts’ training sessions, as well as from personalized services that can be accessed through Nestlé Professional. Our customers will enjoy support at every step in their journey of turning the coffee shop into a ROASTELIER™ experience while capturing new revenue streams for their businesses.

 

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