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March 30, 2023

Escape the conventional with HENDRICK’S GIN

The end of Hendrick’s Unusual Digital Summer Campaign – Escape the Conventional and You Can Win Unexpected Prizes – was crowned with a memorable experience: a balloon flight over Herastrau Park



A memorable balloon ride, a delicious dinner in the company of a glass of Hendrick’s Gin, in a modern premium location and a good opportunity to meet new people and share with them a unique experience: this is how Alexandrion Group marked the end of a campaign  with unconventional, surprising moments and prizes. On October 3rd, the hot air balloon that arrived in Romania from Croatia, symbolically called “A Most Unusual Balloon”, created in complete harmony with the concept of the campaign, carried the big winners in a unique flight over Herastrau Park, from where they could admire delightful landscapes and the sunset with spectacular chromatic touches.


Hendrick’s Gin & A Most Unusual Balloon experience in Herastrau Park can be viewed here.

“I am writing to thank you for this evening. It was a pleasant experience that will surely remain a beautiful memory, I can’t wait for the next campaigns “said one of the winners of the big prizes, in a message sent to Alexandrion Group.

Hendrick’s Unusual – Escape the Conventional and You Can Win Unexpected Prizes, ran from July 31st to September 1st encouraged participants to step out of their limits, to dream, to be open to new experiences, and enjoy unexpected sensations, experiences, and opportunities, responsibly savoring Hendrick’s Gin. Whether tasting Hendrick’s Gin for the first time or consuming it frequently, campaign participants had the chance to win unique prizes every day, consisting of a modern gramophone: an eccentric device that combines the influences of a fascinating period, the XIX century, when music was listened to on the gramophone with modern technology. At the end of the campaign, the winners were awarded a two-person balloon ride.

The grand prize winners experienced unique sensations and spent special moments with a loved one, in a flight with Hendrick’s “A Most Unusual Balloon”, the hot air balloon brought especially for them from Croatia. The balloon lifts took place during an event with the participation of a limited number of people, in Herăstrău Park, in the Roata Mare area, in compliance with all the norms for preventing the contamination with the SARS-COV2 virus.


Enjoy Hendrick’s Gin responsibly, both in happy moments and in quiet moments, escape  the conventional and make as many memories as possible.

Hendrick’s Gin is a product distributed by Alexandrion Group in Romania and is currently available in The Iconic Estate store network and on www.iconicdrinks.shop.


  The story of Hendrick’s Gin


The story of Hendrick’s Gin began in 1999 in Scotland, where the manufacturer’s distillery is located. The unique, unusual aromas of Hendrick’s gin, with hints of roses and cucumber, are enhanced by the production process in which precision and patience play essential roles. Distilled in two different, extremely rare distillers, created in 1860 and 1948, Hendrick’s is an atypical gin, created by meticulously mixing 11 plants from the 4 corners of the world. The harmonious combination of the two distillers creates an extremely fine drink with lasting aromas. Its value is also given by the production in limited quantity – only 500 liters in a single installment – which allows a better quality control.


About William Grant & Sons


William Grant & Sons Holding Ltd. is a family business, an independent distillery based in the United Kingdom, founded by William Grant in 1887. Today, the company is owned by the fifth generation and produces some of the best known brands. of whiskey, including Glenfiddich or The Balvenie, as well as other iconic spirits brands such as Hendrick’s Gin, Sailor Jerry, Tullamore DEW Irish Whiskey, Monkey Shoulder and Drambuie.


About Alexandrion Group


Alexandrion Group is a leader in the production and distribution of wines and spirits in Romania and the only producer of single malt in the country. The group has a history of over 200 years in the local spirits industry, producing some of the strongest brands in Romania, at ALEXANDRION SABER DISTILLERIES 1789, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP wineries, SABER Elyzia fruit liqueur, Zolmyr fruit distillate, Kreskova Vodka and other products have ensured the Group the leading position of the Romanian spirit and traditional drinks market. Starting with 2018, the Group has expanded its activity, completing its portfolio with wines, still and sparkling, produced by The Iconic Estate.








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