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March 30, 2023

Bonami, 5 years in Romania

The online store with furniture and decorations, celebrates 5 years of presence on the Romanian market and anticipates a dynamic festive season. In the first half of the year, Bonami saw a 10% increase locally compared to the same period last year.

We are pleased to see an accelerated increase in sales in the furniture segment, among the categories offered by Bonami to its customers. It is proof that the strategy we adopted, to create a wider offer and to have more products on stock, worked. On the Romanian market, this category has increased by 20% compared to 2021, an essential contribution being the seating furniture, which registered an increase of 45% , mentioned the CEO of Bonami, Pavel Vopařil.

The company expects record sales during the Black Friday period, having prepared intensively in this regard since three months ago, ensuring sufficient stocks and a close connection with all large local carrier companies, so that it can offer Romanians an excellent shopping experience.

For the holiday season, Bonami has prepared in stock 25,000 unique products (SKU) and expects sales of 30 million euros, of which 4 coming from the Romanian market.

This year, for the first time in Romania, the Bonami Christmas campaign will be present both online and through TV spots. The creative idea is based on the concept of Unseen Heroes of Christmas. Lucie Sulakova, Bonami Brand Manager, explained: “We realized that most beautiful Christmas moments are related to furniture, but without really realizing its importance – a chair that we use when decorating the Christmas tree, a table where we prepare goodies, a sofa where we enjoy gifts with our loved ones. We wanted to reflect these unique moments through the campaign we created.

Regarding the improvement of the browsing experience, Pavel Vopařil underlined: “83% of the visits on bonami.ro are made using a mobile phone. That’s why we decided to focus on the mobile version of the e-shop and optimize it. “

Bonami is currently running the Christmas Cashback campaign. Any amount spent between 1.10-20.12.2021, will be returned to the Bonami account in the form of credits that can be used as a discount of up to 20% of the total value of orders placed, between 24.12-31.12. As a novelty, any products ordered between 1.10.2021-24.12.2021 can be returned free of charge until 15.01.2022.


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