- Carrefour and Bringo continue to expand the fast delivery service, following the success registered in Bucharest and Iasi;
- To cover the area of the two new cities, 10 Carrefour stores have been included in Bringo, the retailer reaching a presence of 93 stores in all formats (Hypermarket, Market and Market Express) in the platform.
As of October 28, the Carrefour through Bringo fast delivery service is available in two new cities, Cluj-Napoca and Timișoara, customers having the opportunity to order through the Bringo app products from the Carrefour Market and Market Express stores in their vicinity, with delivery in just 30 minutes and for a reduced cost of 9.99 lei per order. Carrefour and Bringo are thus strengthening their partnership both by expanding the number of stores on the platform and, implicitly, the area covered by the shoppers, and by developing the services offered.
The expansion comes shortly after the launch of the fast delivery service in Bucharest and Iasi, where customers have shown interest in the benefit of proximity in the online environment. To ensure almost full coverage of the two new cities, a total of 10 Carrefour stores have been included in the Bringo platform, so that currently 93 Carrefour stores in all three formats (Hypermarket, Carrefour Market and Market Express), out of 37 cities in the country, are present in Bringo.
“For us, omnichannel does not only mean presence in the physical and online environment. We are interested in the quality of this presence and how it is constantly developing. Thus, together with Bringo, we continue the multiformat and multiservice expansion, including new stores in the platform and making both delivery options available to more and more customers. In the future, we intend to extend the fast delivery service to new cities in Romania”, said Cătălin Samara, COO & E-commerce Director, Carrefour Romania.
Customers in Cluj-Napoca and Timisoara now have in the Bringo app both the option of a Carrefour hypermarket, with traditional delivery, in about 90 minutes, for a standard cost of 19.99 lei, and the new options of supermarkets and local express markets, with fast delivery, in 30 minutes, in exchange for a reduced cost of 9.99 lei. Customers who opt for the second option have access to over 90% of the assortment of the nearby store. All products are available at the same price as in physical stores, given that Bringo does not practice any commercial surcharge.
“We see a growing interest from customers for online food orders that derives not only from safety reasons, but also from comfort. Even though our lives have moved home, the responsibilities have not taken a break. The fast delivery service, in 30 minutes, shows customers that we are here for them and that we can help them in a very simple way – we take the burden of shopping off their shoulders and commit to deliver their favorite Carrefour products to them in the shortest time. In the future, we will continue to expand the coverage of our services, and particularly of the fast delivery service, which has enjoyed real success since its launch in Bucharest and Iasi”, added Ioana Ilie Dobre, General Manager Bringo.
An important component that is maintained with the expansion of the fast service is the hybrid delivery model, available through the introduction of traditional scooters and bicycles in the Bringo fleet.
Through the Bringo app, available for free in the App Store and Google Play, shoppers can choose Carrefour products without a commercial surcharge. Carrefour Romania is the largest partner of Bringo, offering customers a range of over 50,000 products and operating in the app with all hypermarket and supermarket or express stores. The purchases are made by a personal shopper who communicates in real time with the customer, the distance shopping experience being significantly improved.