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January 17, 2022

YOO, the world’s largest residential design brand, is looking to expand into Romania

Recognized as one of the most diverse and renowned residential design and brand offerings in the world, YOO is about creating a lifestyle through amazing spaces and common areas, where people can come together and get to know each other. Spaces to inspire the feeling that anything is possible – a true placemaker.

Created to enhance lives via exceptional living environments, the UK-based firm was founded by radical real estate developer John Hitchcox and worldwide design legend Philippe Starck to become the world’s largest residential design brand with 81 projects in 40 countries.

YOO transforms buildings into aspirational and inspirational living spaces, delivering holistic design, branding, and operations to developers across seven continents by leveraging the creative flair of contemporary designers such as Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, and Sussanne Khan, as well as the young global talents in YOO’s Design Studio.

YOO are delighted to be now working with Valentin Ilie to assist them in expanding their international portfolio to include Romania.

“We regard Romania as having enormous potential, and we are confident that the market is ready for our distinct design style. We create properties to stand out , increasing exposure and value; we’re all about ‘the space,’ both inside and out, and this is what drives YOO’s design,” says James Snelgar, YOO Worlwdide’s Partner and Head of Business Development.

“I was drawn to YOO’s bold vision of creating memorable places through the idea of <Placemaking>, which quantifies the entire environment, space, and community.

Investors and developers in Romania may now benefit of YOO branded residences model that helped schemes all over the world achieve greater profits and higher sales velocity.

For the next period we will start qualifying developments in Romania’s principal high – end markets and as well seaside, mountains, and retreats unique locations”, says Valentin Ilie, Romania’s YOO – Partner.

Branded residences are one of the fastest-growing segments of the residential and hospitality industry, and YOO leads the way with 13% of the global portfolio. YOO is upsetting conventional residence and hotel brands by drawing a new generation of high-net-worth buyers to its designed “spaces,” which are fun, rebellious, and inventive.

The YOO brand will also be accessible for the first time for the design of private commissions, residences, restaurants, display apartments and co-working spaces. As Romania’s affluent young investors demand more personalization, customized living spaces are becoming more popular to suit their designer clothes, cars, and technology.


About YOO


Established in 1999, YOO is an award-winning design collective of architects, interior designers, and product designers under the creative direction of YOO Head of Design, Mark Davison. Designing landmark residential, hotel and private commission projects around the world, YOO also facilitates the design visions of YOO’s collaborations with Philippe Starck, Jade Jagger, Marcel Wanders, Kate Moss, Steve Leung and Sussanne Khan. It is this experience which has developed a unique design intelligence that could only come from working with the world’s best.

With a flexible approach to design, YOO’s experience in over 40 countries has developed a strong appreciation for local culture, customs, and design requirements.


Valentin Ilie


With a current portfolio of 14 real estate projects across four major markets in Romania, from Vacation Homes and Retreats to PRS and Large mixed-use development, Valentin is improving the investors systems and overall projects outcome by creating ambrella.ro , an enhanced delivery platform that integrates outputs into companies’ kernel from advanced feasibility , master-planning, projects funding, branding, marketing, design, construction up to operating and asset management. Valentin is the former CEO of Coldwell Bankerand is currently serving as board member and advisor to several real estate ventures .


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