This year, the online store with furniture and decorations, Bonami.ro, has prepared for its customers an extensive Black Friday campaign, different from previous years.
“If in the past we organized two special weekends with Black Friday discounts, this year we decided to choose a different approach. Thus, Bonami will also offer its customers permanent discounts between November 1-28, for 80,000 unique products, the discounts being up to 80% ”, mentioned Pavel Vopařil, Bonami CEO.
The number of discounted products has doubled compared to last year and is 4 times higher than in 2019, when only 20,000 were available.
The promotional period will also include the two traditional weekends with a 15% discount on any product and will end with Cyber Monday, the last day of discounts. Sales are expected to increase by 300% compared to the usual day, a figure similar to that of 2020. The company has been preparing intensively since the summer months to ensure the necessary stock for this period.
“Unlike in previous years, when there were limited categories of products from which customers could choose, this year they will be pleasantly surprised to find them in all sections of our store. We are, therefore, optimistic about the results and we expect, during this period, sales worth 10 million euros, of which 10% coming from the Romanian market “, added Vopařil.
Bonami is currently running the Christmas Cashback campaign. Any amount spent between 1.10-20.12.2021, will be returned to the Bonami account in the form of credits that can be used as a discount of up to 20% of the total value of orders placed, between 24.12-31.12. As a novelty, any products ordered between 1.10.2021-24.12.2021 can be returned free of charge until 15.01.2022.