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March 30, 2023

Rhein & CIE Azuga 1892 Cellars will have a new concept, to honour the memory of the founders– King Carol I and the Rhein Family – and the more than one century uninterrupted wine production

The Rhein & CIE Azuga 1892 Cellars, owned by The Iconic Estate, part of the Alexandrion Group, will have a new concept that will illustrate the royal spirit and reflect the longevity and nearly 130-year history of the location.

The concept will reflect the charm and refinement that this complex, developed by the Rhein family at the request of King Carol I, the owner of the Azuga-Predeal estate, had at the end of the 19th century – beginning of the 20th century, highlighting its cultural and historical heritage and the strong and long connection with the Royal House of Romania. Produced at the Rhein & CIE Azuga 1892 Cellars, without interruption, for over a century, the sparkling wine Rhein was for the first time the Official Supplier of the Royal House of Romania in 1904 and continues to have this role, being present at some of the most important events organized by the Royal House of Romania, over the years.

“We will travel back in time and relive the image and spirit, elegance and distinction that this place had almost 130 years ago. Rhein & CIE Azuga 1892 Cellars are perhaps the only place in Europe where sparkling wine has been produced without interruption for more than a century by the traditional method.

We want to honour the memory of the founders of the Rhein Cellars: King Carol I, who requested and encouraged the erection of this place on the land that he owned and the Rhein brothers, successful businessmen in the late nineteenth and early twentieth centuries, who built, developed and started the production of sparkling wine at the Rhein Cellars. At the same time, we would like to pay tribute and thank all those who made a special effort and made it possible for Rhein & CIE Azuga 1892 Cellars to remain open and to continue the production without interruption after the First World War.

Rhein & CIE Azuga 1892 Cellars will no longer be just a tourist attraction, they will become a historical objective, that people will visit for its tradition in the production of sparkling wines, by the traditional method, with secondary fermentation in the bottle, a very meticulous and complex process, very well controlled, in which the wine that forms the basis, the time and the temperature of fermentation are essential. They will take a tour of the winery and will be explained how this sparkling wine is produced, visit the museum and enjoy the new royal menu, which is a reinterpretation of the dishes the Royal Family of Romania enjoyed. We will no longer have a simple restaurant here, but a unique concept in Romania, with the highest level of quality. Throughout this process, we have the full support of the Royal House of Romania, the descendants of King Carol I, represented by Her Majesty Margareta, the Custodian of the Crown, whom we thank for all the support provided. As a token of appreciation for the long and solid relationship we have had with the Royal House of Romania, we will have the joy and honour of soon launching the Queen Margareta sparkling wine, which will be produced here at the Rhein & CIE Azuga Cellars 1892. It will be a sparkling wine produced in limited edition. I will coordinate its marketing and carefully select the locations where it will be listed and all the purchases, ” said Mr. Nawaf Salameh, President and Founder of Alexandrion Group.

The Rhein & CIE Azuga 1892 Cellars include an above-ground wine cellar, a guest house, a restaurant and a wine and spirits shop, open to the tourist circuit. Guests who will visit Rhein & CIE Azuga 1892 Cellars will have the opportunity to spend relaxing moments in a destination with a higher level of comfort. Chef Ecaterina Paraschiv, one of the most appreciated and experienced chefs in Paris, has created a royal menu, with refined dishes, whose flavours will be amplified by the pairing with wines from The Iconic Estate portfolio.

The presentation of the new concept and the tasting of the royal menu took place on December 2nd in the presence of the press, Mr. Nawaf Salameh, Mr. Radu Ghină, Counselor of the Royal House of Romania and Julia Scavo, the new Brand Ambassador of the Rhein Extra range, the range of still wines Hyperion and SABER Elyzia fruit liqueurs. Gravelax of trout, salmon, beetroot, raspberry powder, garden herbs, surprise polenta in breadcrumbs light cream with fir tree powder and dehydrated kaddaif or Pavlova citrus, meringue, ginger praline and mint powder are dishes included in the royal menu.


Julia Scavo, the new Rhein Extra Brand Ambassador


The renowned sommelier Julia Scavo, who has recently become Brand Ambassador of the Rhein Extra sparkling wine range, spoke about her role and the values ​​she shares with The Iconic Estate team.

“The craftsmanship and art of producing wines of exceptional quality, which remain relevant, generation after generation, are very rare and extremely valuable. Nothing can match the perfect harmony that has gradually been created over the years, between a place blessed with all the attributes to give birth to a royal sparkling wine, a recipe that easily conquers consumers and a dedicated team that loves the products it creates. I am honoured to represent, as Brand

Ambassador, the Rhein Extra sparkling wines. The genuine passion and love for wines that we share with The Iconic Estate team brought us together naturally and helped us build a strong bond. Together we tell the fascinating story of these wines and talk about their qualities, to as many people as possible, from all over the world”, said Julia Scavo, Brand Ambassador Rhein Extra.



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