Martin Stoebe is the new Country Manager of Beiersdorf Romania, Bulgaria and Moldavia

Martin Stoebe is the new Country Manager of Beiersdorf Romania, Bulgaria and Moldavia. As of December 1st, Martin Stoebe replaces Fatih Alpaslan, who joins Beiersdorf Poland as Country Manager.

With over 14 years experience in the consumer goods industry, Martin Stoebe has been part of Beiersdorf team since 2015. He was Country Manager in Colombia for four years and Global Manager for Strategic Projects in the company for the last couple of months, before joining the new role.

Beiersdorf is about inspiring people who make this company a great place to work. I am now focusing on listening the teams and understanding the business. For the future, some of our key priorities will be around Digitalization and Sustainability.”

Talking about the new markets he is going to manage, Martin Stoebe says that all of them have been developing rapidly for the last couple of years and are becoming more and more competitive.

,,Romania and Bulgaria have seen an impressive dynamic over the past years and belong to the fastest growing countries in Europe. We expect these countries to continue developing rapidly and play an increasingly relevant role within Europe.”, said the new Country Manager Beiersdorf Romania, Bulgaria and Moldavia.

Martin Stoebe has a master in Bussines Administration at University of Mannheim which he graduated in 2008 and in 2012 he got a PhD in Marketing at University of Hamburg. In the role of Country Manager for Romania, Bulgaria and Moldavia, Martin Stoebe will lead the operational and development strategy for the three countries.


About Beiersdorf AG


Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for more than 135 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA PRAIRIE (selective cosmetics), and  HANSAPLAST/ELASTOPLAST (plasters and wound care) are cherished by millions of people around the world day after day. Other renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off the extensive portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. The Hamburg-based company generated sales of €7,025 million as well as an operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2019.

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