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August 8, 2022

EY Survey: Over half of CEOs to step-up investment and M&A in 2022, but headwinds remain

  • 54% of respondents plan to prioritize investment in existing business
  • 59% will pursue transactions, even after a record-breaking year
  • Focus on sustainability vs. quarterly earnings creates tension with investors


As the world enters a new phase in the global COVID-19 pandemic, the majority of CEOs are ready to accelerate plans for investment and mergers and acquisitions (M&A) in their pursuit for growth. These findings come from the inaugural EY 2022 CEO Outlook Survey, which recorded the views of more than 2,000 CEOs across the globe on their prospects, challenges and opportunities.

More than half of respondents (54%) will prioritize investment in existing businesses, digital transformation and sustainability, according to the survey. In addition, more than three-quarters (79%) of respondents have adjusted, or are planning to adjust, their supply chain to help reduce costs and minimize risks to prepare for future disruption.

Following a record year that saw US$5t worth of M&A, transactions will remain a critical tool for CEOs in 2022 complementing other areas of investment. Nearly two-thirds (59%) of respondents expect their companies to pursue acquisitions in the next 12 months — up from 48% at the start of 2021.

Peter Latos (photo), Partner, Consulting, Strategy and Transactions Leader, EY Romania: “We expect to see the pace of Romanian M&A accelerate even further in 2022 as CEOs continue to seek opportunities to accelerate the transformation of their business and consolidate market positions. However, with competition for good quality assets increasing, seller’s price expectations are rising and it will be important for CEOs to maintain a rigorous approach to investment appraisal decisions given inflationary headwinds in the form of higher energy, wage, raw material costs, and interest rates, not to mention the ongoing disruption to supply chains caused by the pandemic.”

CEO investment plans, however, could be thrown off course due to external risks to their business. A majority of the surveyed CEOs (87%) appear worried about rising input prices and identify trade tensions (18%), the impact of climate change (17%) and increasing competition from challengers (13%) as the most critical risks to the future growth of their businesses.


What’s the outlook for M&A in 2022?


In the next 12 months, CEOs will be prioritizing deals that will improve operational capabilities (26%), and their environmental, social and governance (ESG) positioning and sustainability footprint (20%), according to the survey.

The US, the UK, China, India and Germany are the most favored destinations for those CEOs looking to pursue an acquisition in 2022. Looking at sectors, technology, health care and advanced manufacturing are the top three sectors more likely to buy assets.

Asked to identify the top trends in the M&A market in 2022, responding CEOs said that they expect an increase in hostile and competitive bidding (72%), private equity to be a major acquirer (70%), an increase in cross-sector (68%) and cross-border (65%) dealmaking, as well as more megadeals (56%).

ESG and sustainability concerns are becoming more important for dealmakers, according to the survey. An overwhelming 99% of responding CEOs say they factor these issues into their buying strategies, while 6% of respondents say they have walked away from deals in the past year, due to ESG related concerns about the target.


Cost of focus on sustainability creates CEO tension with some investors


In a further sign that the pivot toward sustainable transformation among CEOs is becoming a permanent shift in the post-COP26 world, while revenue growth remains a key driver, over three-quarters of respondents (82%) identified ESG factors as extremely important or important, when it comes to strategic decision-making. In addition, 28% of respondents can clearly see the competitive advantage of becoming a leader in sustainability.

At the same time, however, 65% of respondents admit that they have encountered resistance from investors and shareholders about their sustainability transition strategy; and almost a quarter (21%) say that investors are not showing support for long-term investment plans, or that they are fixated on quarterly earnings.






About the EY 2022 CEO Outlook Survey


The EY 2022 CEO Outlook Survey is the benchmark of CEOs’ sentiment on global challenges, growth and sustainability strategy, portfolio optimization and M&A. It aims to provide valuable insights on the main trends and developments impacting the world’s leading companies as well as business leaders’ expectations for future growth and long-term value creation. It is a regular survey of senior executives from large companies around the world, conducted by Thought Leadership Consulting, a Euromoney Institutional Investor company. The panel comprises select EY clients across the globe and contacts and regular Thought Leadership Consulting contributors.

Between November and December 2021, Thought Leadership Consulting surveyed on behalf of the global EY organization a panel of more than 2,000 CEOs in 53 countries and across 14 sectors. Respondents represented the following sectors: financial services, telecoms, consumer products and retail, technology, media and entertainment, life sciences, hospital and health care providers, automotive and transportation, oil and gas, power and utilities, mining and metals, advanced manufacturing, and real estate, hospitality and construction.

Surveyed companies’ annual global revenues were as follows: less than US$500m (20%), US$500m– US$999.9m (22%), US$1b–US$4.9b (31%) and greater than US$5b (28%).

Organization’s global headcounts were as follows: less than 999 (9%), 1-000 – 4,999 (39%), 5,000-9,999 (15%), more than 10,000 (37%).

The CEO Imperative series provides critical answers and actions to help CEOs reframe their organization’s future. For more insights in this series visit ey.com/en_gl/ceo

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