Colosseum Mall announces that Douglas will be part of its tenant portfolio in its expansion project which is going to be completed and inaugurated in S1 2022. Douglas is the leading premium beauty platform in Europe, with over 2000 stores and more than 160,000 beauty and lifestyle products available on its online and offline networks.
Douglas opens its 34th store on the Romanian market in Colosseum Mall, and implements the newest premium concept aiming to improve the customer experience and providing customers with its popular portfolio which includs fragrances, skin care and makeup products but also accessories of luxury and prestige brands.
Lavinia Ivaș, Country Manager Douglas Romania – “We have been monitoring Colosseum Mall retail area for a while now, due to the excellent location in the North-West Bucharest. This is close to the ring road area and it addresses not only Bucharest District 1 residens but also Chitila, Mogosoaia and Buftea neighbourhoods. We believe that this expansion of the shopping center is the perfect opportunity to open a new Douglas store in order to be closer to our customers living in this area”.
In the past fiscal year (2020/2021), Douglas Group generated sales of 3.1 billion euros. Both physical stores e-commerce and marketplace platforms have contributed to the good business performance of the brand, despite the pandemic context.
Mihai Dinu, General Manager Colosseum Mall – “Perfumeries, beauty and care products stores are vital for such shopping center. The strategy we are following for our tenant mix is to attract popular and loved brands which perform and meet the market conditions. We are glad to welcome Douglas and bring the favorite brands closer to Colosseum Mall’s customers”.
Colosseum Mall is close to finish construction works and inaugurate the new retail spaces which comprise famous international and local brands.
In addition to a diverse range of fashion and accessories brands, Colosseum Mall integrates an attractive food court area connected with outdoor terraces and a 2000 sq m garden designed to accommodate food trucks, children playgrounds and recreational activities suitable for any season.
Colosseum Mall ended 2021 with 100% occupancy rate for the current GLA and 95 % leasing rate for the mall expansion project.
After the inauguration of the new retail spaces, the developer will be focusing on several planned projects which include the construction of a multiple units drive-thru concept along Chitilei Road, as well as a multifamily residential project.
