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August 14, 2022

ROCA X invests in FilmChain, the London-based company founded by two Romanian women who are managing revenue from the international film and TV industry

ROCA X announces a first round of investment in FilmChain, a fintech company dedicated to the film industry, with headquarters in London and New York, founded by the Romanian co-founders Maria Tânjală and Irina Albița.

The platform helps the entire film production and distribution chain with the automatic management of the funds distribution process and copyright management, while providing all stakeholders with a chance to follow the performance and effectiveness of the created content in real time. The FilmChain platform is used by distribution houses and independent film producers around the world, and the company has raised so far over £ 1.6 M from investors such as HearstLab, SFC Capital and FintechCircle.

The film industry is now at a point where content creators are becoming more and more independent – from the reduction of production costs to the opening of new distribution channels through streaming platforms, technology becomes more agile and decentralized, following the trend of the Creator Economy. Most certainly, based on team experience, product utility and actual market needs, FilmChain has an opportunity to become a globally important player in the entertainment industry,” stated Bogdan Pașca, Investment Manager ROCA X.

The investment statement comes shortly after the announcement made by the company at the Film Festival in Berlin, regarding two new partnerships with Alamode Film Distribution (Germany) and Lumière (Benelux), two leading distributors for films and TV series in Europe. FilmChain’s portfolio of clients includes major names such as Eurimages, German Film Fund and Oscar nominated movies, such as Colectiv and Animal Kingdom.

The purpose of this round is to provide the company with the resources needed to scale their sales operations, to increase the client basis, and to extend the service on the US market, preliminary to Series A round. FilmChain is a cloud-based, which automatically manages the revenue distribution table for the entire production and distribution chain of a film, thereby offering each stakeholder a chance to follow, in real time, the performance and effectiveness of the created content. By using the blockchain protocol, the platform ensures the transparency of data for each of those involved in the project, while the integration with banking operators minimizes the transaction costs and instantly distributes the revenue in the assigned accounts.

We are delighted to open this investment round with ROCA X, a team we resonated remarkably well with, both in vision and scaling plans, and we thank them for their support. This is a turning point for the digitalization of the entertainment industry, and FilmChain is the first digital platform providing a unique degree of automation, efficiency and transparency,” said Maria Tânjală, FilmChain founder.

With ROCA X as a strategic investor, we aim to extend FilmChain on the independent market, as well as to create new partnerships with major global content distributors. ROCA X’s experience in  the development of tech start-ups makes this partnership an ideal one,” added Irina Albița, co-founder of FilmChain.

In 2021 ROCA X invested 3.5 million EUR in seven new start-ups, and made ten investments in start-ups already included in their portfolio. These achievements are further enhanced by a tripling of the available capital, from 4 to 12 million EUR and its registration in EuVECA, which allows the management team of ROCA X to manage venture capital fund portfolios around the European Union. In 2022 ROCA X invested in BunnyShell and FilmChain.

ROCA X investments include: Firstairborne, Kinderpedia, BunnyShell, Code of Talent, Frisbo, Teleport, MocApp, Bonapp.eco, Medicai and Xvision.


About FilmChain


FilmChain was set up by Maria Tânjală and Irina Albița in the UK and at present it manages over 52 independent titles; in 2022 it signed its first Enterprise clients, which are famous distribution units, with a joint portfolio of over 500 films and 250 TV series. The company is assisted by highly trained specialists in the industry, such as the former Apple iTunes Film/TV CEO in Central and Eastern Europe. The project received many relevant awards and mentions, such as Startup of the Year (London Business Awards 2020), Best Woman led Investment In Innovation (UKBAA 2019) and Blockchain Founder of the Year (UK TFA 2018), and is supported by investors such as HearstLab US, SFC Capital and FintechCircle, as well as by British entrepreneurial programs, such as Techstars. So far, the company has attracted investments of GBP 1.6M in equity and grants.


About ROCA X – For dreams too big to be built alone 


ROCA X is a capital venture of 12M EUR, entirely privately owned, which makes investments in disruptive technology start-ups in the Pre-Seed and Seed phases. In December 2021, the management team at ROCA X became the first alternative investment funds manager of EuVECA in Romania, thus allowing it to coordinate venture capital fund portfolios all around the European Union, its operating basis being the EU Regulations regarding European venture capital funds.

Since its launch until present, the ROCA X team has supported a total of 25 start-ups, of which 10 have already received a financing round. All these start-ups benefitted from ROCA X support in multiple areas of vision or strategic business decision, strategic planning and management, consultancy in raising the level of operational efficiency, up to examples of good practices in the internal processes, from various fields such as legal, human resources and external communication. More information about ROCA X investments can be found here.

ROCA X is a member of Impetum Group, the Romanian group including 3 brands:  CITR, ROCA and ROCA X, and it is dedicated to the mission of maximizing the business value at any time in the life of a company.


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