Stay Fit Gym, the second largest chain of gyms in Romania, after the number of open fitness centers, announces the opening of a new location in Bucharest, the largest so far, in Colosseum Mall.
“The opening of the Colosseum fitness center is a significant step in developing Stay Fit Gym, this being the largest center we have opened so far. The center has state-of-the-art Matrix equipment. We are confident that the residential area around the mall, which is constantly expanding, will lead to a significant increase in pedestrian traffic within the Colosseum Mall and thus increase the number of clients for the gym. For this year, we aim to reach between 700-800 subscribers for this center, and next year, their number will reach 1,200,” stated Alexandru Lascăr, CEO of Stay Fit Gym.
The official opening of the Colosseum Mall took place at the end of March. On this occasion, Stay Fit Gym inaugurated the ninth location, which is available on the mall’s first floor. The new fitness center is the largest so far in the Stay Fit Gym network, counting over 1,600 square meters. The investment in the arrangement and opening of this space was approximately 3 million lei.
In 2021, Stay Fit Gym recorded a turnover of approximately 10 million lei. For the current year, the management estiamtes revenues of over 15 million lei amid an increase in the population’s appetite for adopting a healthy lifestyle as well as maintaining good physical and mental health.
In February of this year, the company announced the first M&A transaction following the entry of the private equity fund Morphosis Capital into shareholding – the full takeover of Neby Fitness, a fitness center in the Domenii market area of Bucharest. In 2022, using the capital raised from Morphosis Capital, Stay Fit Gym plans to inaugurate up to ten fitness centers in Bucharest and other key cities in Romania with over 100,000 inhabitants.
Founded in 2012 by three Romanian entrepreneurs – Alexandru Lascăr (CEO), Marius Preodișteanu (Head of Expansion), and Laurențiu Lascăr (Operational Director), Stay Fit Gym currently has a team of approximately 200 employees and collaborators. The company operates nine centres in Bucharest and offers a wide range of services such as aerobics and functional training classes, personal trainers, and sauna. All nine fitness centers are equipped with state-of-the-art equipment.