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June 27, 2022
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Softbinator Technologies acquires Digital Tailors and consolidates its position with product marketing services

Softbinator Technologies (BVB: CODE), a Romanian software development company specialized in the design, development, and launch of innovative products with local and international clients, announces the start of the procedures for taking over Digital Tailors.

Following the completion of the transaction, Softbinator Technologies will consolidate its portfolio of services necessary for a company to launch a product on the market, namely the execution in the product marketing field.

Our collaboration with Digital Tailors has lasted for over three years since the company’s establishment. We have assisted together a significant number of clients who needed support in the product or content marketing field. Following today’s transaction, we are adding a new category of services – product marketing, to our portfolio and therefore completing the cycle of services that a technology company needs to enter the market with a new product. I welcome Gabriela and the members of Digital Tailors to the Softbinator team, and I am confident that their experience will continue to add value to clients in defining launching plans for their products,” stated Daniel Ilinca, founder and CEO of Softbinator Technologies.

Digital Tailors is a company founded in 2017 by Gabriela Amarie. Over time, Digital Tailors has assisted clients in developing product and content marketing strategies for B2B technology products targeting the global market.

According to various reports on product marketing, over 80% of companies and technology start-ups have difficulties finding resources and accessing the necessary knowledge in the product marketing field, respectively: product validation with the market, positioning and messages, testing, and marketing strategy. At the same time, people with experience and in-depth know-how in this field are among the most sought after in the labour market globally.

Product marketing is a challenge for many start-ups and technology companies. This is the reason why I founded Digital Tailors in 2017, namely to build teams that know marketing and understand, at the same time, the particularities and dynamism of a technology product. In the last five years, we have worked with many products, integrated into many teams, and developed scalable processes and methods of working. We are now ready to move to the next level with Softbinator. I am confident that we will launch relevant, validated products on the market. Moreover, we will equip our clients with all the resources they need to have successful products,” stated Gabriela Amarie, founder and CEO of Digital Tailors.

Following this transaction, Softbinator Technologies will take over Digital Tailors and its ten-member team, and Gabriela Amarie will become Marketing Director at the group level. With the addition of new services to its portfolio, Softbinator Technologies aims to increase the success rate of products launched through market validation from the early stages of product development and provide clients with integrated services for launching new products. In addition to the product marketing division, the company also plans to launch a content creation solution for B2B companies.

In 2021, Digital Tailors generated a turnover of approximately 0.85 million lei and developed product and content marketing strategies for companies in Romania, Germany, Spain, Hungary, Bulgaria, and the USA. In 2022, the new division within Softbinator Technologies targets revenues of at least 1.1 million lei.

To carry out this transaction, Softbinator Technologies will use part of the capital raised from BVB investors during the private placement for its shares, which took place in September 2021. This is the company’s second transaction with funds raised from the capital market after taking over WiseUp at the end of 2021. Softbinator currently holds stakes in the recruitment company TechMind (25%), Product Design Agency Ixperi (75%), and Yummdiet (9.5%), a smart platform that includes recommendations for healthy nutrition and well-being.

Softbinator Technologies is listed on the AeRO market of the Bucharest Stock Exchange as of December 17th, 2021, and is traded under the symbol CODE. The company has a market capitalization of approximately 70 million lei.

 

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