BETANO.com, leading European sports betting and online casino operator, has recently signed a partnership with the Romanian Football Federation and becomes the main sponsor for the Romanian Cup. For the next three competitive seasons, Betano receives the status of naming sponsor of the competition, which thus changes its name to the Betano Romanian Cup.
Betano’s support backs up the adoption of a new competitive format, in line with major international competitions, with the clear objective of stimulating sports performance, but also enabling the audience the true spectacle of football.
Cupa Romaniei Betano is the latest addition to Kaizen Gaming’s, Betano’s parent company, solid portfolio of football sponsorships across Europe and LATAM, that includes among others FCSB and Universitatea Craiova, in Romania, Sporting Lisbon, Benfica, FC Porto, in Portugal, Atletico Mineiro, Fluminense in Brazil, PAOK and Olympiacos in Greece. Locally, Betano is an active partner for teams and players from multiple fields: football, Olympic wrestling, golf, sports motoring, and esports.
“The partnership with the Romanian Football Federation, the most important football association in Romania, to support one of the largest national senior competitions is an honor for us and a proof of our commitment to performance sports. We are proud that in the coming seasons, the players and fans of elite football in Romania will reunite under the umbrella of the Romanian Cup Betano”, stated Julio Iglesias Hernando, CCO Kaizen Gaming.
“Through this new competitive format, we aim to be closer to the supporters of all clubs in Romania, regardless of the competitive echelon, because the Cup represents the Heart of Romanian Football. The largest football competition in Romania, gathering Romanian clubs from all competitive echelons, receives the support of Betano the same year it is being reinvented. By implementing a new, modern, competitive format, one that is much more attractive and more dynamic, we expect to improve the level of play and strengthen the clubs’ relationships with their own supporters. I am sure that in the coming years, the support of the new main partner will contribute to the growth of this traditional event”, stated Răzvan Burleanu, President of the Romanian Football Federation.
Ever since entering the Romanian market six years ago, Betano has been an actie supporter of excellence in sports, currently being the main partner of the Universitatea Craiova team, the official partner of the FCSB football team, the official partner of the best Romanian wrestlers, Alina Vuc, the official partner of the Betano National Golf League, and also the main partner of the Romanian Federation of Sports Motoring for the National Rally Championship.
Photo: Facebook/Federatia Romana de Fotbal