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August 8, 2022

Your Style. Your Story: Zalando launches in Romania with a campaign celebrating the joy of self-expression

  • Zalando brings the largest selection of fashion items to Romania, giving local fashion lovers access to over 1,700 brands and 350,000 products.
  • To celebrate the launch and campaign, Zalando teamed up with a collective of creatives, locals and artists, including Bruja, Edi Brandabura, Irina Rimes, Lorelei Bratu and Olimpia Melinte, to express their unique personal styles using Zalando’s unrivalled fashion assortment.

 Zalando, a leading European online platform for fashion and lifestyle, celebrates its launch in Romania with a campaign inviting those at the heart of local fashion culture to explore and express their individual styles. Together with local artists and creatives, Zalando seeks to inspire Romanian fashion lovers to discover the joy of expressing themselves through the locally unrivalled assortment of over 1,700 brands available on the platform.

The campaign captures the variety of fashion that Zalando has on offer, demonstrating how everyone can find their favourite style on the platform. Through a cast of local talents, including photographers, artists and creatives that capture the essence of Romania’s fashion culture, the campaign brings into the spotlight those celebrating individuality through their styles.

 Photographer Vlad Andrei captured the unique styles of trap singer Bruja, TV reporter and content creator Edi Brandabura, singer Irina Rimes, content creator Lorelei Bratu and actress Olimpia Melinte who joined the campaign and used Zalando’s wide assortment as a source of inspiration empowering them to express their individuality. The stories behind their styles and the items through which they chose to illustrate them are available at zalando.ro via a special hub dedicated to the campaign.

My style has always been strongly connected to who I am in every moment of my life. Just as the story of me unfolds, so do my fashion choices change and they allow me to share this evolution with everyone who follows my journey. As such, I was so excited to be a part of Zalando’s launch in Romania and work together with the amazing crew behind this brand, says Romanian singer Irina Rimes.

As a leading European online platform for fashion and lifestyle, Zalando offers a comprehensive fashion range featuring everything from timeless designers to the latest streetwear drops. With the Zalando platform becoming available in Romania, local fashion lovers can now choose from 350,000 products from exciting brands such as adidas, Nike and Bershka, Tommy Hilfiger, Hugo Boss and Guess, or Karl Lagerfeld, Michael Kors and Moschino, many of which are for the first time available on Romanian market.

Daniel Rogiński, General Manager Central and Eastern Europe at Zalando: “We are very excited to welcome fashion lovers in Romania. We look forward to inspiring local communities with endless fashion options. At Zalando, we believe that our large assortment gives people the chance to find their favourite style and express themselves. We strive to bring them the widest fashion assortment on the market, combined with high convenience standards to become their Starting Point for Fashion.”

The campaign builds on Zalando’s expansion into new European countries, following the platform launch in Lithuania, Slovenia, Slovakia, Estonia, Latvia and Croatia in 2021. A holistic campaign that features creative executions across TV, Radio, Print, OOH, online video, PR, Social Media and Influencers activities highlights Zalando’s ability to deliver fashion for every style to almost 49 million active customers in 25 markets.



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