2Performant (BVB: 2P), a technology company and the leader of the affiliate marketing market in Romania, announces that sales generated by its platform reached 24 million euros (excluding VAT) in the third quarter of 2022, a 42% increase compared to the same period last year.
The approximately 9,000 users registered within its platform sent 20.2 million clicks, which resulted in 464,000 online sales, a 45% increase compared to Q3 2021, and generated commissions to the affiliates of approximately 1.5 million euros, up 36% compared to last year. These figures make Q3 the best quarter this year for 2Performant, both in terms of the number and value of sales generated for online stores and in terms of commissions earned by affiliates.
“In Q3, we launched our largest project in recent years – Business League – a decentralized marketing competition, with the main criteria being the number of online sales generated, according to which users are ranked into five levels – from Freelancers (those with less than 10 sales in 28 days) to Unicorns (those with over 10,000 sales in the same period). We identify and reward performance-based marketing champions through the Business League, which gives them differentiated access to prizes and superior commercial terms. The results achieved by the users of the 2Performant platform validate our concept of marketing gamification, an example of which is the performance of the first-placed affiliate in the competition, which generated over 30,000 sales in 28 days in the second round alone. In this context, we expect the fourth quarter to continue the upward trend seen this year, at the end of which we are confident that we will exceed the threshold of 100 million euros for the first time in terms of sales generated in a single year for our customers,” said Dorin Boerescu, Chairman of the Board and CEO of 2Performant.
In the third quarter of 2022, the average affiliate earning per 100 clicks was 7.27 euros, a 3% increase compared to the same period last year, while the yield of affiliate marketing budgets for each euro invested was 16.4, up approximately 5% compared to the same quarter in 2021. In addition, the average value of sales (excluding VAT) through the 2Performant platform was 51.7 euros, a 2.2% decrease compared to Q3 2021, with the conversion rate advancing by 0.2pp to 2.3% during the period.
The main product categories sold in the second quarter of 2022 were: Fashion, followed by Pharmaceuticals, Books & Movies & Music, Beauty, IT&C Electronics, Toys & Baby Products, Home & Garden, Sports & Outdoors, Health & Personal Care, and Pet Products. During the analyzed period, the first ten clients of 2Performant, according to the value of the commissions, were: Answear, DY Fashion, Elefant, Dr.Max, FashionDays, Sinsay, StarShinerS, Librărie.net, Lensa, and evoMAG.
The results generated by 2Performant users are updated daily on the company’s website, where trends in online shopping behavior are displayed both at the network level and broken down by major industries. The company intends to continue to publish such aggregate data at the end of each quarter so that shareholders and investors have a comprehensive understanding of the functionality of 2Performant’s business indicators over a year of operation.
2Perfomant is listed on the AeRO market as of December 9, 2020, and from October 2021, the 2P shares are included in the BET-AeRO index of the Bucharest Stock Exchange. In the first half of 2022, the company registered a turnover of 16 million lei, an increase of 49% compared to last year. For the whole year of 2022, 2Performant aims for a turnover of 34.9 million lei, a 35% increase compared with 2021.
2Performant is a Romanian technology company that develops, operates, and monetizes 2Performant.com – an integrated affiliate marketing and influencer marketing platform. Through this platform, businesses can turn to partners, affiliates, and influencers, with whom they can work through the 2 collaboration models available: affiliate marketing and influencer marketing.
2Performant is a company listed on the AeRO market of the Bucharest Stock Exchange under the 2P symbol. According to the company data, 2Performant is the largest local traffic source for online stores in Romania, bringing about 6.2 million clicks per month for its clients. With a 12-year activity, the company launched the first affiliate marketing network in Romania under 2Parale.ro. In 2011, the company entered the Bulgarian market. In 2016, the platform and operations migrated to 2Performant.com, a new technical solution and a new mode of operation that emphasizes self-service and prepayment as a payment solution. The company has invested over 1 million euros in technology to increase performance, streamline processes, launch an influencer marketing platform, and facilitate and improve the user experience (UX & UI).
With a unique vision of uberizing marketing based on performance and transparency, 2Performant has managed in these years of activity to mediate through the affiliate marketing platform 8.2 million online sales worth over 373 million euros, through more than 557 million clicks, for thousands of e-shops from Romania and the region, from over 30 industries.