Romanian PR and communication agency Lighthouse has joined Crisis Communication Network Europe (CCNE), becoming the sole Romanian member of the group and the first in Central and Eastern Europe. The CCNE is an association of owner-managed European consulting agencies with proven experience in crisis prevention and communication. Through the network, members can better serve their clients in the case of transnational crises.
The 13 member agencies from Germany, Austria, Italy, Netherlands, United Kingdom, Ireland, Denmark, Spain, Belgium, Portugal, France, Switzerland and now Romania maintain regular contact to share best practices. This helps them anticipate and meet their clients’ needs when a crisis event crosses international borders.
The key focus of the CCNE, in addition to ad hoc support, is on joint projects designed for systematic crisis prevention, e.g., in terms of cross-border crisis simulations. What sets the network apart from others is that every member agency is only based within their respective home country, so there are no competitive issues between them.
Through cross-border workshops, seminars, and simulations, CCNE already helps clients build effective resilience to crisis events. According to CCNE, the need for crisis communication will increase even more than what was expected in 2020, particularly in the healthcare and financial sector. The war in Ukraine with all its implications, the energy crisis and rising inflation will put great pressure on companies, political leadership, public institutions, and private organizations alike.
“We are very happy to have been received in the CCNE, in a time when crisis management and communication have become more important than ever. Our clients can now benefit from this dynamic network of independent PR agencies across Europe. Being able to work closely with internationally acknowledged professionals and exchanging experiences and latest trends in crisis management is invaluable”, says Ana Maria Gardiner, managing director at Lighthouse Romania.
“For CCNE it is very important that all members have a similar strategic approach, so that we can conscientiously recommend one of our network partners to our customers if the situation requires it. We are delighted that, after a thorough selection process, Lighthouse has become our member for Romania. Ana and her team offer professional advice and solid expertise on crisis communication, having dealt with specific situations and bringing the best outcome possible for their clients”, says CCNE representative Jack Myers, Alder UK.
From the beginning, CCNE’s goals were building a network whose members are crisis PR experts that have precise knowledge about the relevant country, its culture, and its people. Also, it’s essential for the network that every member has all the right media contacts and the native language skills.
“Since the beginning of this network, the positive feedback we have received from companies on this initiative has confirmed our commitment to further accelerate its development with all our energy. Evidently crises do not stop at national borders, even for medium-sized companies. Thanks to our network partners we will be able to cover complex international cases as well as ad hoc mandates”, says CCNE spokesperson Kathrin Hansen, Engel & Zimmermann.