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December 7, 2022
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From Rome to Romania: The first show of BULGARI Haute Horlogerie in Bucharest elegantly celebrated at Albini Prassa

A series of elegant society gatherings and private views celebrated the official launch of Bulgari in Romania. For the occasion, a selection of exceptional watch pieces arrived in Bucharest to be displayed at a historical villa of Albini Prassa, the Romanian partner of the Italian Maison.

Horological connoisseurs and Bulgari lovers, journalists and influencers visited the invitation-only shows to discover more about the watchmaking art of Bulgari through first-hand experience – from Bulgari professionals. A whole delegation came to Bucharest, and was cordially introduced to the guests. Among them, there were Domnica Margescu, friend of Bulgari, singers Inna and Alina Eremia, socialites Carmen Grebenisan and Alina Ceusan.

Roman inspirations of Bulgari find a particular echo in this country of the shared Latin cultural heritage. The guests were generously guided through magnificent stories – from ancient architecture through the dolce vita times and glamourous cinema flair to the consistent vision that is behind the Maison’s success, they were discovering many facets of the Bulgari universe of today, and the prominent role of timepieces with their unique blend of Italian design and Swiss watchmaking excellence.

Most sophisticated pieces of the iconic collections were on display in the refined interiors of the aristocratic « Bee » villa in the Northern Dorobanti district of Bucharest.

Those were Serpenti and Divas’ Dream watches crafted with exquisite decorative and jewelry technics, some being powered with high complications so appreciated by modern women.  A sparkling Serpenti Spiga High Jewelry full pave in white gold and hypnotizing Peacock Divas Dream became definite stars of the show.

Bulgari collections for men are of strong appeal in Romania, and there was a rich selection of Octo Finissimo line famous for breaking the molds and world records of thinness one after another for 10 years by now, awarded with many prestigious prizes, including L’Aguille d’Or (The Golden Hand) received at the last Grand Prix d’Horlogerie de Geneve, the most important “Oscar” of the watch industry.

The more you discover the big Bulgari universe, the more enchanted you feel. Day after day, distinguished guests were meeting with watch wonders that many found breathtaking, sharing impressions with their friends. Thus, the interest to the shows exceeded all expectations so that Albini Prassa team had to prolong them for a few days and even late nights.

 

About BULGARI

 

Part of the LVMH Group, Bvlgari was founded in Rome in 1884 as a jewellery shop. Known as the magnificent Roman jeweller and master of coloured gems, Bvlgari has established a worldwide reputation for Italian excellence and enjoys renowned for its exquisite craftsmanship. The company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.

Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Corporate Social Responsibility and giving back – to nature and to the community.

 

About Albini Prassa

 

Albini Prassa is a company with both, Swiss and Romanian roots, that started its activity in Romania in 2004 as a distributor of Swiss watches. Throughout time, Albini Prassa has deepened its knowledge of the Romanian market and specialized in promoting and consolidating the brand image of the international partners it represents. Today, the company’s portfolio includes well-known brands as well as cutting-edge products whose success is based on innovative design,  it is also known for the most successful limited editions dedicated to Romania.

According to Ion Schiau, its founding partner, “The idea of Albini Prassa is to introduce the best watches to the Romanian market, yet doing it our own way. From the very beginning, we had our particular vision allowing us, first, to present the brands in a special captivating environment at private views in an elegant villa, before opening up to the boutique retail. Over 20 years in the watch business it proved to be the right approach”.

 

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