Mediascope is the company that, starting with 2023, will provide creative services and manage the in-store communication platform for Lindt brand on the top developing European markets for Lindt, one of the most widely known chocolate brands, and the newest partner in Mediascope’s portfolio.
The partnership is the outcome of a complex pitch process, with creative and communication requirements, with Mediascope recording excellent results. As part of the partnership, the agency is set to build a uniform communication for Lindt and develop the brand’s differentiation on the shelf within the category, in line with the premium image of the brand and its values.
“Lindt is a global premium brand with a fascinating history and very important on its business segment, and we are extremely happy and proud that it became Mediascope’s client and we will contribute to developing its campaigns starting 2023. We share the same passion for excellence and quality products, and we are eager to start this collaboration and create amazing projects together. The brand is already impressive, while relying on a strong communication, and we are ready to take it to the next level”, said Roxana-Elena Ștefan, Client Service Director, Mediascope.
“We found at Mediascope the perfect mix of know-how, creativity and experience relevant for our needs. The company impressed during the pitch, and we are fully confident that we will develop a sustainable relationship with many successful projects. We believe that we have chosen the most suitable partner”, said Roxana Ababei, International Marketing Manager Greater Europe.
Mediascope follows its work made to be seen approach and is set to deliver results beyond expectations, while also continuing to explore new territories and executions. The activities that the agency will provide within the partnership include placements in large stores on important European markets, from QP placements to 6P and shop in shop. For the Lindor praline range, Mediascope will coordinate in-store communication and placing for key consumption opportunities (Valentine’s Day, Christmas and Easter), and for Lindt Excellence, the team will be in charge of general communication throughout 2023.
Lindt is one of the most widely known and beloved chocolate brands globally, and one of the main and with most creative potential brands in the Mediascope’s current portfolio. Lindt is among the few bean-to-bar producers globally, an approach that ensures quality and social and environmental standards. Together with Mediascope, the brand will develop in-store communication activities for consumers throughout top developing European markets.
Mediascope delivers best-practice building and 360 brand management, currently managing the implementation of cross-channel trade-marketing projects for more than 20 international brands. Present on the Romanian market for 17 years, Mediascope focuses on the online-offline integration of projects and allocates major resources in this regard.
Lindt has been enchanting the world with chocolate for over 175 years. The traditional Swiss company with its roots in Zurich is a global leader in the premium chocolate sector. Today, Lindt produces quality chocolates at its 12 factories in Europe and the USA. Its products are sold by 32 subsidiaries and regional offices, in around 500 of its own shops, as well as via a network of more than 100 independent distributors around the globe. With more than 14,000 employees, the Lindt & Sprüngli Group reported sales of CHF 4.59 billion in 2021.