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January 27, 2023

Dentsu Romania launches Diversity, Equity, and Inclusion council to drive change

Diversity, Equity, and Inclusion (DEI) are set to the forefront of dentsu Romania’s Social Impact strategy. A local council to guide the company’s actions and policies has been announced.

To drive the company’s vision of being a Force for Good and the most inclusive workplace, dentsu Romania is embracing new policies and actions in DEI. Although dentsu acts on issues at a global and regional level, Executive sponsor of the group, Romania’s country manager Radoslav Nedelchev (photo), believes DEI-related issues are such that they need strong local involvement.

  • Each country has its own traditions, pain points, and most pressing issues to tackle.
  • We at dentsu truly believe that our strength as a company lies in diversity. Through our commitment to Diversity, Equity, and Inclusion, we pledge to seek out new perspectives, celebrate difference, and build an inclusive culture where everyone is empowered to bring their authentic self to work.
  • As we guide our clients to effect social impact as a key driver for their brand actions, we need to show the way at dentsu Romania as well. Shaping society is how modern brands act.

The issues to tackle are up to the DEI council workgroup to decide. In multiple countries, gender equality is one of the key areas of concern for DEI action groups, as is hiring more women to top leadership positions. In Romania, dentsu’s global ambition to have 50% of top leadership positions filled by women by year 2025 has already been met: 57% of Romanian top executives and 80% of senior managers are women.

The DEI council is co-chaired by Alexandru Stan and Isabelle Dandoczi. They both say the group is most interested in raising awareness of issues of people living with disabilities, victims of domestic violence, keeping LGTBQ+ issues up and center of societal discussion, focus on the needs of the elderly, the rights of children coming from underprivileged backgrounds as well as the fight against racism.

Isabelle Dandoczi comments: “I’m not just interested in using our force for good for raising awareness about some issues, but to truly find ways to help people and create new openings and opportunities. In addition to approaching the challenges of societal issues, I’m driven by crafting dentsu Romania into an even more inclusive workplace that values generational equity.”

Alexandru Stan says: “If we want to make a change, if we want to live in a better world, if we want to create a better space for future generations, we must act. Words are not enough. Opinions are not sufficient. Acting is the only way to change, and to act you have to work, think, express, and believe.”

The other members of the board are Sandra Szombati, Marius Tianu, Daria Mateescu, and Florina Varzariu. Country manager Radoslav Nedelchev acts as the group’s executive sponsor.

Dentsu Romania is a signatory of the Diversity Charter (Carta Diversitatii). As a responsible employer, dentsu Romania gives each calendar year two days off to all staff to spend on any volunteering & project work that contributes to the company’s Social Impact objectives. In addition, the company also gives all its employees three days off each year to focus on their mental wellbeing.


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