Through the “Arctic for health” campaign, the company provided support worth over RON 1.9 million in the last 3 years
Arctic, the leader of the Romanian home appliance market, continues to be actively involved in supporting communities, providing appliances to the Pediatric Nephrology Department at Fundeni Institute, Moreni Municipal Hospital, the non-governmental organizations Autism Voice and KinetoBebe Association, as well as Theodor Rosetti School in Solești, Vaslui County.
The initiatives are part of the extended “Arctic for Health” national campaign, launched in March 2020 to support the efforts of medical personnel and provide better conditions for both patients and frontline workers. To meet the needs of local communities, the company expanded its assistance to include non-governmental organizations or schools in addition to hospitals and ambulance services. More than 1,600 appliances were offered by the company during the past three years, based on the identified specific needs of each entity – from refrigerators, washing machines, and tumble dryers to air conditioners, air purifiers, and small appliances, their value amounting to more than RON 1.9 million.
“Arctic has been close to Romanians for over 50 years, and we are grateful for their trust. Our promise is to offer sustainable products that make everyday life easier and that contribute to the country’s economic growth. At the same time, we wanted to get involved and offer a helping hand whenever local communities were in need. We have the power to change the lives of those around us for the better and we believe that this is the best way to show our love for Romania. We are honored to be able to contribute to better conditions for tens of thousands of children and adults. Investments in health and education are essential for Romania’s future, and Arctic will continue to be part of this effort”, Arctic CEO Murat Büyükerk (photo) declared.
„ For us, social responsibility is centered on two values, both fundamental to the Arctic brand: sustainability and solidarity. We think that everyone should have free access to health services, education, and early childhood care and we are committed to do everything we can to directly assist communities. We are evolving together with Romanians, creating positive change in society”, Gabriel Eremia, Marketing & Product Management Director said.
“Grigore Alexandrescu” Children’s Emergency Hospital and SOS Children’s Villages were among the organizations that were supported under the “Arctic for Health” campaign in 2021. Additionally, Arctic offered Găești City Hospital emergency funding to secure oxygen supplies, mobilizing business partners to support the medical facility.
Along with health, Arctic’s corporate social responsibility strategy also includes education, through projects targeting both dual education and future or current employees. Among the latter are initiatives such as the Fresh Start internship program, the FIT Graduate Engineering Program or the Tech Pro Academy. The company supports the movement for gender equality in technology and innovation through the Women inTech or Arctic Women Community programs. Arctic has also developed a strong sustainability education component, as evidenced by its latest campaigns – Forgotten and Food from local producers deserve Arctic built-in appliances.