In 2022, Romanians gradually resumed their habits disrupted by the 2020-21 pandemic, at all levels, including the food, with one of the indicators being the consumption of fast “snacks” with an increased energy intake. Basically, the great return to work-from-home offices has been marked, among other things, by the volume increase in sales of chocolate bars because, don’t we, we all need a buzz of energy at the office or in our daily journeys.
The chocolate bar segment in Romania, which represents 20% of the sweets market, recorded an 8% increase in volume in 2022, returning to the pre-pandemic level of 2020, being influenced by the return of consumers to offices, which marked the revival of sales of sweet snacks.
It is well known that the traffic restrictions imposed in 2020 especially, but also in 2021, have influenced consumption habits in absolutely all areas and categories of products and consumers. Sweets were no exception.
“The fact that Romanians were forced to stay at home led almost immediately to a decrease in sales of chocolate bars, but sales of tablets and cooking chocolate, such as Nestlé Dessert, increased instantly, in compensation, due to home consumption. By the end of 2022, the situation re-balanced, we recorded strong growth especially on the KitKat brand, but also on Lion. And 2023 can be considered a normal year, after the fluctuations of the last three years. Against this background of optimism regarding consumption, we reiterate the call to consume a little of everything in moderation and above all, to have a balanced diet and a healthy lifestyle”, says Alina Barbu, Senior Brand Manager Nestlé Confectionery.
On the other hand, Nestlé, the largest food and beverage company in the world and which owns the KitKat and Lion chocolate bar brands, is running a national company in Romania based on a global partnership between Nestlé and Amazon Prime, under the umbrella of the new Lord of the Rings series, Rings of Power, details here.