The pilot project Auchan – Poșta Română
A learning opportunity
In May 2022, Auchan Romania and Poșta Română established a partnership for the sale of food and non-food products in post offices in the country. The project started with a pilot stage in 4 post offices in Pitesti. A year later, the two partners decided to close the project.
The decision was taken as a result of internal analyzes of Poșta Română, which probably led to the conclusion that some internal objectives of the national company have not been achieved. However, for both Auchan Retail Romania and our partner, this has been a good opportunity to test this business model.
From our perspective, we once again validated the agility that helped us imagine and implement in a very short time a new partnership trade model, carried out in non-conventional spaces, with predominantly Romanian products, managing to supply on time useful products for proximity customers. On the other hand, of course, we had to take into account the specifics of the activity and the complexity of our partner’s operations.
“We would like to thank the central and local teams of Poșta Română that we worked with for this partnership and the implementation of this pilot project. Even though this project has ended, we are grateful for the opportunity to test this commercial model“, said Tiberiu Dănetiu, Auchan Retail Romania Marketing Director.
Auchan Romania is an innovative company that will continue to develop commercial partnerships, both for physical trade formats and online platforms, enabling it to reach easily as many Romanians as possible.
Auchan Romania has 223 stores in its portfolio, including 33 hypermarkets, 5 supermarkets and 185 ultra-proximity MyAuchan stores, 176 of them being in Petrom stations, as well as the online store auchan.ro. With a tax turnover of over EUR 1.2 billion, Auchan offers the residents of the cities where its stores are present a modern, quality trade with the widest range of products and a responsible discount concept, with all permanently low prices. In 2021, Auchan was awarded the Customers’ Friend medal and the Customers’ Friend – Superior Excellence status.