Alexandrion Group, a selective importer, announces the beginning of the partnership with BOTTEGA SpA house by enlarging its portfolio with a diverse list of premium products: prosecco, sparkling wines, wines, liqueurs, grappa, limoncino. The distribution of these products will be made through a mix of channels, depending on the consumer profile of the Alexandrion Group’s customers – Modern Trade, Horeca, Traditional Trade. The distribution of the products follows a well-planned strategy, focused on the consumer opportunities. There is also a special strategy for the products requiring a selective distribution – Bottega Gold and Gold Rose will be distributed in the Horeca channel, and only for Premium and Super Premium locations.
“Alexandrion Group is a selective importer, and this is why we focus on strategic partnerships. By cooperating with Bottega SpA, we make the first step from a broader plan, starting to offer products of an excellent quality, as we appreciate that our customers deserve. All of our partnerships until now have been strategically and globally designed, and we started by selectively importing products for the Romanian market. Alexandrion Group already has known strategic partnerships with William Grant & Sons, Marie Brizard, Camus, Synergy, Fratelli Branca, Piper-Heidsieck,” says Nawaf Salameh, CEO at Alexandrion Group.
Not just sparkling wines and prosecco, an extremely versatile product that can be adapted to any consumption moment or season, have been included in the Alexandrion Group’s portfolio, but also wines of a very high quality, such as Bunello di Montalcino, especially dedicated to the Horeca channel. The wines can be also purchased in the specialty stores in this segment.
“Alexandrion Group marks the start of a commercial relationship that honors us. The fact that we decided to cooperate with Bottega SpA confirms that we are an important and visible company which can provide a partner with the commercial support which it wants for its products. The fact that there is affinity and harmony between us, in the interpersonal communication, is just a bonus that helps our relationship to bring benefits for both of the parties. Actually, we brought one more excellent product based on a strategic partnership, as selective importers, and we are confident that it will please the Romanian consumers”, says Razvan Vasile, Alexandrion Group Commercial Manager.
The launch of this partnership has been held by Stejarii Pool Club on April 5, 2017, in the presence of Sandro Bottega and his team. Bottega presentation illustrated the history of the company which is a family business, the product portfolio, the way they are served, as well as the care that Bottega has for each detail, including for the artisanal production of Bottega customized bottles.